Prince William has vowed to destroy all 1,200 ivory artefacts in Buckingham Palace to 'send a message' to illegal elephant poachers.
The priceless collection includes a throne from India that belonged to Queen Victoria, as well as fans, tankards, statuettes, and furniture.
But sources close to the prince say he feels strongly about putting 'his money where his mouth is'. If successful, he will go on to urge other heads of state to follow suit.
A long-term supporter of animal rights charities, the Duke of Cambridge makes regular speeches imploring world leaders to adopt a 'zero tolerance' policy towards illegal poaching in the lucrative trade.
On Thursday, he joined his father Prince Charles to a summit in London urging industry members to 'follow the money' to chase the brutal gangs, just days after the pair released a multi-lingual appeal for people to condemn illegal poaching across the world.
At home in Clarence House, William is said to have ordered for all ivory items to be hidden from sight for years.
Speaking at a conference last year, the second in line to the throne said: 'The forces that are currently destroying some of the world's most endangered species are sophisticated and powerful, but this week we are seeing the creation of an equally powerful alliance, coming together to help fight them.'
The royal collection now under threat mainly consists of gifts handed to the Queen by leaders across the world.
: http://www.dailymail.co.uk/new
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